A good store display is appealing to the eyes.  It draws people in and leaves a lasting impression.  Having a good product is not enough to get people to come into your store and buy it.  You have to display it in such an appealing manner that customers will want to come and buy it.

Consider the following when setting up your store display.

Theme:  Your store should have a theme.  A theme tells the story of what your store is about.  If you sell furniture you can have a theme that conveys to people that you sell expensive, high-end furniture or one that sells cheap furniture.  What you display and how you display it tells the story about your business.  You can define the theme for your business through the consistent display of coordinated products that.  Don’t mix products.  For example, don’t mix high-end furniture with cheap furniture.  Beign consistent lets people know what to expect when they walk into your business.

Lighting:  You can use lighting to change the atmosphere in your facility.  Lighting can change people’s mode by changing the store’s ambience and creating a warm atmosphere.  Consider not just the brightness of the light but also the colors.

Cleanliness:  Your layout should always be clean.  People pay attention to cleanliness.  Cleanliness not only means that the area should be free of dirt and garbage, but it also means that if you’re preparing food and handing it to customers your hands must be clean.  How often have you walked into a shop order food and watch the person who just took your money walk over to the other side to handle your food without washing their hands.  Many people pay close attention to this and will not return if they observe such behavior.

Organization:  The products in your store should be organized.  Items that are randomly arranged does not protrait an image of a business that is focused on providing good customer service.  Disorganization is also a sign of a lack of cleanliness. 

Freshness:  If you’re in the food business products on display should always be fresh.  When a customer sees a product on display they assume that it is what the product would look like when they buy it.  So, if it does not look good they will not buy it.

Charles Sparks + Company

CVC Coaching

Greater Group

MS Consultants, Inc.

Retail Doctor

Store Checkup

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