Before you expand the business nationally and internationally you should first focus on expanding locally.  In order to expand locally you should focus on doing these things.
 

New Local Locations: 

Find new locations in nearby towns and cities that you can expand to.  Expand to those areas first before trying to expand nationally.  Expanding to these locations will help you to develop the techniques and procedures that you need to put in place before going national or international.
 

Management Team:  Put together the management team that will focus on the expansion to the new location.  Among other things they will be responsible for getting the new location ready, hiring and train new personnel.
 

Suppliers:  If you rely on suppliers you will have to ensure that they can deliver to the new location.  You have to start arranging for the delivery of supplies to the new location. 

 

Business Registration:  you have to register your business with local municipalities when you expand into a new city or town.
 

Zoning:  Make sure that the new location you selected is correctly zoned to accommodate your type of business. 

 

Grow Local Customer Base:

In order to grow the local customer base you need to market locally to reach local consumers.  The three most effective ways to reach a local customer base are as follows:

 

Direct Mail:  Direct Mail marketing is cheap and effective.  For the cost of a posrtage stamp you can reach an individual and their family.  Identify the specific demographics to target and reach them through a Direct Mail campaign.  Send out flyers and brochures informing them about your business.  Learn more about Direct Mail marketing.
 
Guerrilla Marketing:  Guerrilla marketing is a term used to describe unconventional marketing tactics, particularly those of low-cost or no-cost.  It involves taking some traditional advertising methods and applying them in an unconventional way.   It is an effective way to reach a local customer base.  Learn more about Guerrilla Marketing.
 
Alternative Marketing Methods:  Alternative marketing methods offers a variety of ways to reach a local customer base.  It is cost effective.  Learn more about Alternative Marketing Methods.