Consider these location tips when trying to find a location
for your small business.
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Brand Image:
The location should compliment your brand.
Locating the business in a strip mall may not be in
line with way you want to brand your business.
Well developed brands such as McDonalds, Burger King,
Starbucks can be found almost everywhere.
But other brands that are still trying to gain that
level of recognition have to be more selective in where they
place their businesses.
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Suppliers:
If you have the type of business that requires bulk
delivery of raw materials you have to ensure that your
facility can accommodate such shipments.
This means you may need a loading dock, forklift,
overhead lift, etc.
If your supplies are arriving in small packages that
can be delivered to the front door then you have a different
requirement.
Ensure that your facilities can accommodate the delivery of
supplies.
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Future Growth:
As your company grows there will be a need for more
space. Factor
future growth into your current space needs.
It can be costly to find a new location and move the
business in order to accommodate growth in the business.
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Accessability:
Ensure that your facilities are accessable.
If you’re just seeking an office space then parking
is important not only for you and your employee3s but also
for your customers.
If you have a retail operation in addition to you and
your employees your customers will also need a place to
park. Walkways
must be able to accommodate foot traffic.
Most people will drive to get to you so roadways must
be able to lead auto traffic to your business.
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Site Characteristics:
There are other characteristics about the site that
you should consider.
These includes electricity, water, Internet
connection; air conditioning, elevators, security, etc.
Ensure that these things are available and can
accommodate your needs.
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Hidden Costs:
Look for hidden cost such as malfunctioning elements
of the facility.
This could be broken bulbs, damaged electrical
wiring, broken air conditioner, damaged doors, missing keys,
etc.
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Rental Cost:
The rental cost will be one of your biggest overhead
expenses. The
rental cost should fit your budget.
Find out what the going rate is in the area before
you sign the lease.
Negotiate for a monthly payment date that is
convenient to you.
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See
more on
finding a location. |