How Do You Get Your Products
Into Publix:
Publix:
Publix is a major
super market chain that operates in Alabama, Florida,
Georgia, South Carolina and Tennesssee.
It has 1,072 retail locations.
It is headquartered in Lakeland, FL.
Products Categories:
Their product categories include: baby care, baking,
beverages, canned goods, cerals, dairy products, dressings,
frozen products, grains, household products, meats, poultry,
produce, sauces, snacks, etc.
Vendor Program:
To become
a supplier to Publix you have to first be pre-qualified.
If you wish to become a Publix Retail Product Supplier you
must complete the Publix 7 steps.
1.
Provide physical and financial information about your
product(s) by completing a Publix
Cost/Promotion Form and a
Publix Item Data Form.
2.
Complete a
Vendor New Item Initiative Form. It ask
for your target audience,
marketing resources, product launch information and
marketing information.
3.
Complete the
Bio-Terrorism Act - Product Sample Form
if your product will be consumed by human or other living
creatures.
4.
Use the
Corporate Purchasing Contact List
to identify the Corporate Purchasing Buyer
responsible for managing the product category.
5.
Schedule an appointment by completing
an
Appointment Request Form.
6.
Submit the product forms listed above and the product
samples. You can drop it off at the Corporate
Office to the receptionist or mail it to the appropriate
Buyer.
Publix Supplier Markets
Corporate Office
Attn: Customer Care
P.O. Box 407
Lakeland, FL 33802-0407
7.
The Buyer or the Buyer's administrative associate will
contact the supplier regarding the information presented.
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