Businesses can suffer from the lack of expertiwse and this is especially true for small businesses that don’t have the financial capacity to hire the number of skilled people that they need.  Expertise comes with a price.  High Skilled people want to be highly paid and hence they gravitate to businesses that can pay their price. 

Expertise can be in the form of a specific skill set such as knowing how to operate a special piece of equipment;  in the form of management skills, or business skills.  Here is how you can overcome this shortcoming.

Get Trained:

As a small business owner you have to handle multiple facets of a business such as financial management, employee relations, advertising, shipping, sales, production, etc.  To successfully perform these tasks you have to educate yourself in all of these areas.  You can find Youtube videos on these subjects; find books on these subjects; utilize free courses offered by organizations such as SCORE, SBDC, WBDC , SBA, etc.

Mentor/Coach:

This may be your first business and hence you may be inexperienced in running businesses.  You can make up for this shortcoming by seeking a mentor or coach.  Organizations such as SCORE, SBDC and WBDC can provide you with a mentor/coach to help provide support and guidance.

Outsource Some Functions:

Try to oursource functions in order to gain access to the expertise at a reduced cost from what it would cost you if you were to hire full-time personnel.  If you have to bring someone on board consider  part-time versus full time.  This will be less costly. 

Here are some sources you can use to find experts who can work specific projects for you at a price that you set.

 

Organizatino Description
Freelancer

This is an excellent resource.  If you have any issues you want assistance with you can place on this website as a project.  Thousands of experts from all over the world with every skill requirement compete to work on your project for you.  You tell them how much you are willing to pay and you select the person with the best bid that you want to work on your project.  It is very easy to use and you the experts to fix your problem for you.  Likewise if you have technical skills you can become one of the experts and help solve problems for people and get paid in return.  Payment is placed in escrow up-front and full payment is made when the project is completed and you're satisfied with the work.
GURU

This is a very good resource.  If you have any issues (any technical issue) you want assistance with you can place on this website as a project.  Thousands of experts from all over the world with every skill requirement compete to work on your project for you.  You tell them how much you are willing to pay and you select the person with the best bid that you want to work on your project.  It is very easy to use and you the experts to fix your problem for you.  Likewise if you have technical skills you can become one of the experts and help solve problems for people and get paid in return. This one requires you to become a member and pay a small monthly fee.  Payment is placed in escrow up-front and full payment is made when the project is completed and you're satisfied with the work.
iFreelance

This is a very good resource.  If you have any issues (any technical issue) you want assistance with you can place on this website as a project.  Thousands of experts from all over the world with every skill requirement compete to work on your project for you.  You tell them how much you are willing to pay and you select the person with the best bid that you want to work on your project.  It is very easy to use and you the experts to fix your problem for you.  Likewise if you have technical skills you can become one of the experts and help solve problems for people and get paid in return.