If you hire a branding expert they will have many questions for you.  If you can answer these questions you will be well prepared to articulate your requirements them.  Answer these questions ahead of time before contacting a branding expert.

 

 

What do you want to brand…Company Name or Product/Service Name?

Describe your company.

Describe your product/service.

When was the company formed?

Who are your competitors?

What is your branding budget?

What is your branding Strategy?

How does your target audience view your business now?

Who is your target audience?

What is the timeframe?

What have you done to date to brand your business?

How will you measure success?