Branding tactic are the individual activities that are taken on a day-to-day basis in order to achieve milestones and execute the strategy.  Tactics are usually executed by mid-level managers (if available).  In small businesses where mid-level managers are not available, the CEO will be the one that is involved in establishing branding tactics.

 

Some Examples of Branding Tactics includes:

 

- Integrate branding into every image and message.

 

-  Be consistent in branding across all platforms

 

-  Engage in Weekly chats in social media

 

-  Allow employees to use their personal social media accounts to help with branding

 

-  Enlist loyal customers to help brand the business utilizing their social media accounts

 

-  create brand guidelines for all employees to follow

 

-  Analyze and respond to customer feedback across all platforms

 

- Represent the company at no less than five(5) industry events this year

 

-  Set monthly milestones

 

-  Do not exceed 8% of the budget for any given month

 

-  Only target key demographics

 

-  Focus on targeted demographic

 

- Use outbound marketing (telemarketing, direct mail, email, etc.)

 

- Use inbound marketing (online advertising, social media, etc.)

 

- Press Releases

 

- Guerrilla Marketing

 

- etc.