Branding tactic are the individual activities
that are taken on a day-to-day basis in order to
achieve milestones and execute the
strategy.
Tactics are usually executed by mid-level
managers (if available).
In small businesses where mid-level
managers are not available, the CEO will be the
one that is involved in establishing branding
tactics.
Some Examples of Branding Tactics includes:
- Integrate branding into every image and
message.
-
Be consistent
in branding across all platforms
-
Engage in
Weekly chats in social media
-
Allow employees
to use their personal social media accounts to
help with branding
-
Enlist loyal
customers to help brand the business utilizing
their social media accounts
-
create brand
guidelines for all employees to follow
-
Analyze and
respond to customer feedback across all
platforms
- Represent the company at no less than five(5)
industry events this year
-
Set monthly
milestones
-
Do not exceed
8% of the budget for any given month
-
Only target key
demographics
-
Focus on
targeted demographic
- Use outbound marketing (telemarketing, direct
mail, email, etc.)
- Use inbound marketing (online advertising,
social media, etc.)
- Press Releases
- Guerrilla Marketing
- etc.
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