Discounts are price reductions made to customers at the time of sale without a coupon or rebate.  Discounts can be established and discontinued at any time.

You don’t have to spend money or subscribe to networks in order to advertise your discounts. Discounts can be advertised in your retail store, ecommerce website or by using any other method.

Discounts can take on many different forms.  These are some of the methods used to offer discounts.

Preferred Payment Discount:  Offer discounts to customers who pay with cash in order to avoid paying fees on credit card transactions.

Seasonal Discounts:  Seasonal discounts can be used to move inventory.  You can offer discounts to customers to purchase items out of season.  For example, you can start selling winter gear in the summer and lure customers by offering a discount to buy before the winter season starts.

Trade-In Credit Discount:  Trade-in credit is a form of discount that is granted for the return of an item and the purchase of another item.  For example, trade-in of an old phone and purchasing a newer version.  The trade-in item is something that has value and can be resold.

Cumulative Quantity Discount:  Cumulative quantity discount is to offer a discount to your customer for purchasing a certain quanity of an item over a specified period of time.  For example, after purchasing 10 items over a two week period the customer gets a discount.

Non-Cumulative Quantity Discount:  Non-cumulative quantity discounts are discounts offered based the quantity ordered on a single purchase.  Consider these examples:

- Buy-One-Get-One-Free:  The customer gets one product free after purchasing another one.

- Two-For-One:  The customer gets two products for the price of one.  This is another way of saying Buy-One-Get-One-Free.

- Bring A Friend:  The customer gets a discount if they get a friend to make a purchase.

- Open An Account:  The customer gets a discount if they open an account.

Character Based Discounts:  Discounts can also be based on customer characteristics such as disability, student, military, age, sex, residency, etc.