A Brand Ambassador (also known
as
Influencer) is a person chosen to
represent an organization, company or brand in a
positive way.
A brand ambassador is usually chosen
because of their reputation, popularity or great
fondness and knowledge of the brand.
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You use a brand ambassador to promote your
business, hence, you should look for someone who
already has a large following in social media
and can represent your brand in a positive
light.
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Businesses that can afford it will hire
celebrities such as actors, popular sports
figures, etc. to be their brand ambassadors.
As a small business you may not be able
to afford that.
Brand ambassadors come at a price, but it
does not have to be expensive.
You have to pay them for their services.
Payment can take many forms such as cash,
SWAG (freebees), etc.
You have
to work out a payment arrangement with the brand
ambassador you chose.
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Brand ambassadors should be very adept and have
a large following in social media such as
Twitter, Facebook, Google+, Pinterest, LinkedIn,
etc.
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Your brand ambassador should be someone who will
work with you over an extended period of time.
Short-term use will not serve your
marketing efforts well.
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You can have more than one brand ambassador.
Having more than one brand ambassador
will give you greater access to potential
consumers and help grow your brand faster.
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What can Brand Ambassadors do for your brand:
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Build Loyalty:
Brand ambassadors with a large following
have loyal followers.
They can use this loyalty to promote your
brand.
People who loyally follow someone are
more likely to buy a product they recommend and
promote that product to others.
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Humanize Your Product:
Brand ambassadors gives a real voice to
your brand and lets consumers know that real
people are actually promoting a product they
like.
They create an emotional connection with
consumers.
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Builds Trust:
Brand ambassadors build trust around your
brand.
People trust a product being recommended
by another person more than they trust tv
advertising. When a brand ambassador puts
his/her name behind a product consumers become
convinced that it has to be a good product
because that person wouldn’t risk his/her
reputation by doing that.
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Quick Access to A Large Consumer Base:
Hiring a brand ambassador with already
large following gives you quick access to a
large consumer base that you can promote your
brand to.
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Access other Regions:
Brand ambassadors can give you access to
other demographic and regions that you didn’t
previously have.
Because they’re already operating in a
demographic or region where they are trusted
brand ambassadors can introduct your brand to
that audience where it will gain acceptance
through the promotion of a trusted voice.
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Should you Use Brand Ambassadors:
If you can afford it…the answer is yes.
Having a brand ambassador who already has
a large following will immediately bring you an
influx of customers who could spread the word
even further through their own connections in
social media.
It gives you a great advantage to grow
your business.
There are many people with large
following in social media who are not
celebrities and will not charge celebrities
prices for promoting your brand.
Use them to your advantage.
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Where do you find Brand Ambassadors:
Brand ambassadors can be found in many places.
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EMPLOYEES:
You can start with your employees.
Many of your employees may already have a
large following in social media.
They probably like your brand and are
well versed in the knowledge of how your brand
should be represented.
Check with your employees first before
venturing out into other areas.
You can incentivize them by giving them
discounts, pay incentives, recognition, etc.
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CELEBRITIES:
The best way to get celebrities to be your brand
ambassadors is to contact them directly.
Start by following them on popular social
media websites.
Most celebrities post regularly and have
large following.
Once you’ve identify the one that you
want to represent your brand, attempt to contact
them .
Send them samples of your product and
seek their feedback.
As them if they would represent your
product if they like it.
You will have to work out the
compensation.
These are the ways you can find contact
information for celebrities:
Celebrity Find Resourdces:
These resources will help you find the
right celebrity to represent your brand.
Contact Any Celebrity
The Cshop
The Celebrity Source
Celebrity Websites:
If they have a website you will most
likely find information in the website about how
to contact them.
Google:
Do a search for
“Fan Mail
+ (Celebrity Name)”.
The search results should yield links to
web pages that will give you contact information
for the celebrity.
Twitter Account:
Find their twitter account and tweet a
private message to their inbox.
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SOCIAL MEDIA:
You can conduct keyword search on popular social
media sites for brand ambassadors and identify
those with a large following that would best
represent your brand.
Facebook
LinkedIn
Twitter
Google+
Pinterest |
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CUSTOMERS:
Entice customers to promote your brand on their
own time.
One of the moethod you could use is to
give them huge discounts when they buy products
and encourage friends to buy products at a
discount.
Here is an example of one company (Verbero)
doing just that.
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OTHER:
Thuzio Thuzio has a
comprehensive tool that lets you compare
celebrity profiles and pick the right one for
your brand.
This is not a free service.
Zoomph
Zoomph is a platform that lets you automate your
search for a brand ambassador by enabling you to
collect and rank social content from Twitter,
Facebook, Instagram and google+ on potential
brand ambassadors.
Around Campus Group
Around Campus Group offers the opportunity to
hire Brand Ambassadors for your brand.
Reach
millions
college students across the U.S.
Their student Brand Ambassadors know the
ins-and-outs of their college town, and thrive
in their classrooms around campus clubs.
SocialGlory
SocialGlory lets you design your ad campaign,
find the right ambassadors, negotiate with
collaborators direcvtly, empower your
ambassadors, track their posts and raise your
brand’s value and sales.
Activate
Use this platform to select the right brand
ambassador and create and manage your campaigns.
Viral Nation
Our influencer talent agency represents
top social media influencers on Vine, Instagram,
YouTube, Twitter & Snapchat. We leverage our 300
million reach and growing to pair social media
creators with top brands.
Hello Society
HelloSociety's network of 1,500+ influencers is
comprised of the most talented and influential
creators on social media.
These influencers are incredibly diverse,
representing a wide spectrum in age, location
and area of interest—but all have earned their
audiences through their ability to curate and
create the most beautiful, unique and inspiring
images from across the web.
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