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1. Have A Professional Website:
A professional
website is an important part of branding any business today.
It is the first place potential customers will go and
check. Keep the
information up
to date and make it reflect what your busienss is about.
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2. Have A Logo:
Your should
have a well designed logo that reflects the image of your
small business.
A logo can be used in many places to brand your business
such as on cups, hats, t-shirts, frisbees, shopping bags,
email, etc. A
logo can stand on its own to represent your business.
Think of McDonalds, Nike,Facebook, Twitter, etc.
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3. Use Social Media:
The majority
of the worlds population uses social media to communicate
on a daily basis.
This is increasingly becoming the most used medium.
You have to be in social media to be heard.
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4. Establish A Branding Strategy:
Branding will
not be effective if you dont have a strategy.
See more on branding strategy.
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5. Develop A Tagline:
A tagline is a
slogan or catch phrase.
Many companies use it effectively to brand their
businesses.
These are some examples:
Burger King:
Have it your way;
LG: Life
is Good; LEGO: Play on;
Panasonic: Ideas for Life;
McDonalds: Im lovin it; Walmart: Save Money Live
Better; Nike: Just do it.
Use the tagline in your emails, and promotional
materials.
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6. Get the Media on Your Side:
Reach out to
the media (tv, magazines, newspapers, etc.).
Get the media to write and talk about your small
business. This
is how you will develop credability and get others to take
notice.
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7. Partner With Other Brands:
Partnering
with other established brands in your industry will build
credability and brand your small business.
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8. Participate In Industry Events:
Participate in
industry events such as expos, conventions and tradeshows.
Network & build relationships with industry members.
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9. Engage In Sponsorship Events:
Sponsoring
local events is an effective way to brand your small
business. You
can sponsor local sports events, charitable events, etc.
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10. Budget:
Always run your branding campaign on a budget.
Stick to your budget by establishing monthly spending
limits. This
gives you a way to measure your returns and stay within your
budget.
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