What Is A Brand

A brand could be a name, term, slogan, design, symbol or other feature.

Branding began as a way to distinguish one rancher's cattle from another by imprinting a brand on the animal with a hot iron.  Each rancher had their own distinct mark that they would imprint on their animals.

Examples of Brands

Examples of brands include:

What Is Branding

Branding is the methods and means by which you propel your business into the public consciousness.

Branding is when the brand is marketed so that it is recognizable by more and more people, and identified with a certain service or product.

Your brand is more than your logo, name or slogan, it’s the entire experience your prospects and customers have with your company, produce or service.

Why Is Branding Important

It's important to stand out in the minds of your customers.  There is fierce competition in all segments of business and hence being able to gain a larger share of the customer pool than your competitors will ensure the survival of your business.  Branding is a way to ensure the survival of your business.

How Does Branding Add Value To Your Business

Consumers believe that a product with a well-known name is better than products with less well known names.

Having Brand recognition can be a opportunity to charge more for your products or services.

Brand equity is the term used to describe the value of having a well-known brand name.  The owner of a well-known brand name can generate more money from products with that brand name than from products with a less well-known name.

Having a well-known brand can increase your market share, profit margin and build prestige.