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Guerrilla
marketing is a term used to describe unconventional
marketing tactics, particularly those of low-cost or
no-cost. It involves taking some traditional
advertising methods and applying them in an
unconventional way.
For example,
giving out your business cards to potential clients at a
social or business gathering is a traditional way of
letting others know about your business. Now take the
same business card and attach a discount coupon or a
free mouse pad to it and pay a group of people to dress
in an attention getting manner and stand
at the street corners in a downtown area during rush
hour and hand them out to people. Now, you've got some
guerrilla marketing going on.
Guerrilla Marketing
Ideas
Guerrilla Marketing
Service Providers
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