Advantages of Advertising on Busses

-  Bus routes go where people go... creating urgency via daily exposures
-  Bus ads appear all month long building frequency... and frequency breeds familiarity
-  Bus routes pass through shopping districts, thus bus displays become point-of purchase advertising
-  Bus ads are an effective way to reach all age groups
-  Bus ads are seen by those who don't watch TV commercials or read print ads
-  Bus ads can stand alone as a primary medium or work in tandem with other media

Types of Bus/Transit Ads

Queen signs (96” x 30”):

are located on the sides of transit vehicles. They only occupy a quarter of the space between the front and Back wheels of the bus, below the windows.  They are attached to the bus with aluminum frames.

 

King (144” x 30”):

goes on the sides of the bus and covers half the distance between the front and back wheels of the bus, below the windows.

           

Kong:

goes on the sides of the bus and covers the distance between the front and back wheels of the bus, below the windows.

 

King Kong :  

goes on the sides of the bus and covers the distance between the front and back wheels of the bus, and covers the windows.

 

Full Wraps (length depends on size of bus):

advertising that covers the entire sides of the bus (including windows).

 

Half Side (length depends on size of bus):

takes up the full length of the side of the bus below the windows.

 

Full Side (length depends on size of bus):

takes up the full length of the sides of the bus including the Windows.

 

Super Tail (84” x 31”): 

covers the lower portion of the rear of the bus, below the window.

 

Upper Back (72” x 30”): 

covers the window portion of the rear of the bus.

 

Full Back (100” x 82”): 

covers the upper and lower back of the bus.

 

Tail signs:

are located on the rear of transit vehicles. If you've ever been stuck behind a bus at a traffic light or in a traffic jam, you know what the back of that bus says by the time you start moving again.

 

Interior cards (range from 17” x 11” to 52” x 11”):

are smaller and are seen only by the riders. They line the tops of the bus windows and include a sign located on the divider behind the bus driver (behind the driver sign). Some buses are assigned to school and college routes, so ask your transit company if you can put your signs in those particular buses to reach that younger audience.

What Does Advertising On Buses Cost

The cost of advertising on buses starts at $100 for one ad, for one month on the exterior and $10 for one ad, for one month on the interior.

 

Contact individual companies and request quotes for free.

 

Agency

Type

Description

Price

National Transit Media

Buses (Public Transportation)

Provide ad placement services for all major metropolitan transportation system (buses) across the country.

 

Houck Transit Advertising

Buses (Public Transportation)

Places ads on Public Transportation (Buses). Serves the Midwest area.

 

RS Transit Advertising

Buses (Public Transportation)

Places ads on Public Transportation (Buses). Places ads on the outside as well as inside. Also places ads at Bus Stops.

Outside: $100 - $200 for one bus for one month

Interior: $12 - $15 for one bus for one month

Bus Stop: $210 for one bus stop for one month

Bloomington Transit

Buses (Public Transportation)

Ridership averages well over 100,000 per month during the school year and in some peak months exceeds 200,000.  The main transfer center is downtown in a highly visible area. Serves the Bloomington, IN area.

 

Lamar Advertising Co.

Buses (Public Transportation)

Place ads on busses (public transportation) in over 18 city transit systems nationwide.

 

East Chicago

Buses (Public Transportation)

Contact the City of East Chicago directly to place ads on their public transit buses.

Exterior: $100 - $135 per month

Capital Metro

Buses (Public Transportation)

Place ads on the Texas Public Transit buses.  Capital Metro’s bus service includes nearly 400 buses on more than 115 routes to 3,300 bus stops that transport approximately 130,000 passengers daily. Covers the Central Texas area.

Exterior: $300 - $350 for one unit, for one month

 

Interior: $20 - $40 for one unit, for one month

Jacksonville Transportation Authority (Lamar)

Buses (Public Transportation)

Jacksonville is northeast Florida's largest metropolitan area. With a fleet of more than 200 buses that travel much of Duval County.

Exterior: $350 - $10,300 for one unit.

 

Interior: $10 - $50 for one unit.

RTC (Regional Transportation Commission)

Buses (Public Transportation)

Space is available on the exteriors of all RTC RIDE and RTC INTERCITY buses. RTC operates in Nevada.

Exterior:  $140 - $1,900 for one bus for one month

 

Interior:  $16.37 - $19.26 for one bus for one month

Roadmark

Buses (privately owned)

Provides ad placement service for privately owned busses used for public transportation in Boston, Fall River, New Bedford, MA, Franklin County, MA, Hartford, CT, & Middleton, CT.

 

Intercity Transit

Buses (Public Transportation)

Provides ad placement service for public transportation in Washing State.

 

DART

Buses (Public Transportation)

Provides ad placement service for public transportation in Des Moines, Iowa.  Its fleet of over 100 DART buses travel over 15,000 miles throughout the Des Moines area daily making trips to the shopping malls, major business districts, residential areas and schools.

 

Livermore Amador Valley Transit Authority (Lamar)

Buses (Public Transportation)

Provides ad placement service for public transportation in the Livermore Amador Valley, CA area.

 

HRT (Hampton Roads Transit)

Buses (Public Transportation)

HRT's advertising program serves the cities of Newport News, Hampton, Portsmouth, Chesapeake, Norfolk and Virginia Beach, Virginia. This represents a population of 1.5 million people.

 

Gateway Outdoor Advertising

Buses (Public Transportation)

Provides transit ad placement services for many public transportation systems across the U.S.

 

Media Trend Outdoor Advertising

Buses (privately owned)

Provides transit ad placement services on privately owned buses used for public transportation in the Sacramento, CA area.

$325 - $795 for one bus for one month

TAG (Transit Advertising Group)

Buses (Public Transportation)

Transit Advertising Group (TAG) is the exclusive advertising agent for both SMART and Ann Arbor Transportation Authority (AATA) bus systems. With markets in Oakland, Macomb, Wayne and Washtenaw Counties, MI

 

Tulsa Transit

Buses (Public Transportation)

Tulsa, OK Transit buses are billboards in motion.  Over one hundred vehicles with advertising service in Tulsa, Jenks and Sand Springs, covering approximately 160 square miles.  Our vehicles provide about 9,000 passenger trips per week day, with each bus traveling almost 200 miles.

Exterior:  $787 - $1,563 for 10 units for 4 weeks

Metro (King County)

Buses (Public Transportation)

Provide ad placement services for public transportation (buses) in King County, Washington State.

 

MATS (Montgomery Area Transit System)

Buses (Public Transportation)

Provide ad placement services for public transportation (buses) in Montgomery, AL.

Interior: $20 for one ad for one month.

Southern Mobile Media Group, LLC

Buses (Public Transportation)

Provide ad placement services for public transportation (Buses) in Panama City, Panama City Beach, Destin, San Destin, DeFuniak Springs, Bonifay, Chipley, Marianna, or Blountstown.

Exterior:  $400+ for one ad per month per vehicle

 

Interior:  $50-75 for one ad per month per vehicle

ATA Transit

Buses (Public Transportation)

Provide ad placement services for public transportation (buses) in Portland, ME, Manchester, Concord, Nashua, and the Seacoast New Hampshire region.

 

Miami-Dade County

Buses (Public Transportation)

Provides ad placement services for public transportation (buses) in Miami-Dade County, Florida.  (Also places ads at Bus Stops and Benches).

 

BRAT (Brockton Area Transit Authority)

Buses (Public Transportation)

Provides ad placement services for public transportation (buses) in Brockton, MA.

 

Martha’s Vineyard Transit Authority

Buses (Public Transportation)

Provide ad placement service for public transportation (buses) in the Martha’s Vineyard area.  VTA buses carry over 750,000 passengers annually. Reach thousands of residents and visitors daily by placing an advertisement inside the VTA buses.

$700 per ad for the entire VTA season

 

Production cost only $100-125

PORTRATZ

Buses (Public Transportation)

Provides transit ad placement services for Public Transportation (buses) in the  Pennsylvania and New York transit systems.

 

AC Transit

Buses (Public Transportation)

Place ads on public transportation (buses) in the Oakland, CA area.

 

MTA (Maryland Transit) (CBS Outdoor)

Buses (Public Transportation)

Place ads on public transportation (buses) in Maryland.

 

METRO (Greater Portland Transit District)

Buses (Public Transportation)

Place ads on public transportation (buses) in Portland, OR.

 

MARTA (Metropolitan Atlanta Transit Authority)

Buses (Public Transportation)

Place ads with the public transportation (buses) in the Atlanta, GA area.

 

City of Decatur Illinois  (Houck Motor Coach Advertising)

Buses (Public Transportation)

Place ads on public transportation (buses) in the city of Decatur, IL.

 

CARTA (Chattanooga Area Regional Transportation Authority)

Buses (Public Transportation)

Place ads with the Chattanooga public transportation (buses) in the city of Chattanooga, TN.

Exterior: $115+ per month per bus

 

Interior:  $20 per month per bus

River City, KY

Buses (Public Transportation)

Place ads with the public transportation (buses) in the city of River City, KY.

 

Aggressive Marketing

Buses (Public Transportation)

Place ads with the public transportation (buses) in the Klamath Falls, OR area.

 

RRTA (Red Rose Transit Authority) (Direct Media, Inc.)

Buses (Public Transportation)

Provides ad placement services for public transportation (Bus) in Newport, DE.

 

Templeton Marketing Services

Buses (Public Transportation)

Provides transit ad placement services in New Mexico.

 

WMATA (Washington D.C. Metropolitan Area Transportaiton Authority) (CBS outdoor)

Buses (Public Transportation)

Place ads with the D.C. public transportation system (Buses & Metrorail).  Covers District of Columbia, suburbs of Maryland and Northern Virginia.

 

Titan Outdoor

Buses (Public Transportation)

Place ads on public transportation (Buses) in Specializes in New York, Chicago, New Jersey, LA/Orange County, Boston, Philadelphia, Seattle/Tacoma, Minneapolis, Toronto, Ireland and the United Kingdom.

 

RGRTA (Rochester Genesee Regional Transportation Authority) (Normal Communications)

Buses (Public Transportation)

Place ads on public transportation (Buses) in Rochester, WY

 

COTA (Central Ohio Transit Authority)

Buses (Public Transportation)

Place ads on public transportation (Buses) in Central Ohio.

 

Marketing AD Ventures

Buses (Public Transportation)

Place ads on public transportation (Buses) nationwide.

 

School Bus Media Advertising

School buses

Place ads in the insides of over 1,500 school buses.  Focus in the Florida area.

 

Signal Outdoor Advertising

Buses (Public Transportation)

Place ads on buses in New York, & Connecticut.

 

CBS Outdoor

Buses (Public Transportation)

Place ads on buses (public transportation) nationwide.

 

Burkhart Advertising

Buses (Public Transportation)

Place ads on buses (public transportation) in Indiana.

Exterior: $179 for one bus for one month

 

Interior: $473 for 40 buses for one month