Options For Train Advertising
 

Why Advertise on Trains

Advertising on trains offers these advantages:

Memorable:  You're more likely to remember an ad you've seen on the subway because you will have spent more time looking at it during your commute.  Unlike a TV commercial which last 15-30 seconds.

Hard to ignore:  When an ad is in plain view it is hard to ignore.  When you're stuck on a train or bus for 30-60 minutes at a time with an ad in front of you its hard to ignore it.  When you see that same ad day after day, its hard to ignore it.

Cost effective:  It cost far less to advertise on trains than it does to advertise on tv.

In The Subway

1.  Subway Platforms:

Displays are located on the platforms at exits, entrances and waiting areas of train and subway lines.

Framed One Sheet (46"H x 30"W),

Two Sheet (46”H x 60”W) & Three Sheet (84"H x 42"W) 

2.  Terminal Formats:
Strategically placed in high-traffic areas, a variety of formats are

available for targeting within a terminal including:
Two-Sheet Posters (46”H x 60”W)
Rail Kings (30”H x 144”W)
Station Dioramas (69”H x 47”W).

3.  Station Domination:  

This option blankets a terminal with a message utilizing traditional formats like Two-Sheets, Station Dioramas and Rail Kings, as well as special sites like Floor Graphics, Station Pillars and Station Piers.

On Trains

Inside the Train:

1.  The Overhead Rack:

This is the area directly over the windows and doors reaching from end-to-end in each car. Everyone standing or seated will see this advertising in their line of sight.

The Overhead Rack consists of two different sizes of displays:

11”H x 46”W &

11”H x 70”W.

2.  Premium Squares:

These Squares are mounted throughout the car, between doors and windows, and at each end of the train.

Premium Squares are:  22”H X 21”W in size.

On the outside of the train:

Brand Trains:  

The whole car is utilized by one advertiser, with every Overhead Rack and all Premium Squares devoted solely and entirely to this advertiser.

Wrap: 
The entire train is covered with the design of your company
message.

What Does It Cost

The cost of advertising on trains and in train stations vary depending on the location, size and duration.

The standard fee is based on a $0.003 per impression.

Implement Advertising On Trains

Placing ads on trains can be done by directly contacting the transportation authority for some major cities, while others offer the service through a contracted advertising agency.

Contact individual service providers and request quotes for free.