Why Advertise In Magazines

Target audience: When you advertise in a magazine you know that you are reaching a specific audience.  If you want to reach a sports audience you advertise in sports magazines.  If you want to reach an audience that is interested in automobiles, you would advertise in automotive magazines.

Credibility:  Magazines have credibility with their readers. A high quality image of your logo or product in a magazine presents your business in a positive way. 

Longevity of the ad:  Magazines are usually kept longer than newspaper ads because they are a high quality print. That's why you still see magazines from months ago hanging around in the doctor's office.  Someone is likely to pickup that magazine months from it's print date and see your ad.

Coverage:  Your ad can reach a national audience if you advertise in a magazine that is sold nationally.  You can also choose to advertise in regional and local magazines if that is your target audience.

What Does It Cost To Advertise In Magazines

Magazine advertising does not come cheap

Advertising in Magazines with a large national readership can cost over $150,000 to run a full page ad, while advertising running a small ad in a local magazine could cost under $200.

Cost depends on the size of the magazine circulation and whether or not the ad is ran nationally or locally.

How To Advertise In Magazines

Once you've determine who your target audience is chose the appropriate magazine to advertise in.

A commitment for a certain number of publishing is usually required.  A minimum commitment period is normally 6 months.

Be prepared to turn in your ad 1-6 months before it is published.

There are literally thousands of magazines that are published in the U.S.  However, we've chosen to list the most popular ones with the most readership and in the most popular categories.

Use the links to the right to see a list of magazines by subject area.