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Time:
Give your ads time to work. Consistency over time
is what builds trust and credibility and make people
want to respond to your ad. Consider making your
ad campaign run over a six month period. Expect a
few weeks to go by before you start seeing a response to
your ad.
Placement:
Your ad should appear in the same place in the newspaper
every week. If someone see your ad the first time
and did not respond to it they may go looking for it in
the next issue of the newspaper in the same location.
This makes it easy for them to find it or tell someone
else where to find it.
Frequency:
Your ad should run frequently, daily or weekly.
Day of the week:
The days of the week that most people read their
newspapers are Friday, Saturday and Sunday. Sunday
is the most popular day.
Size:
Choose a size ad that is appropriate for your budget and
for your type of business. Look at the size ads
your competitors are using as a way to determine which
is the right size for you ad.
Design:
Stick to a basic design of your ads so that readers can
recognize it. Make your ad stand out from the
rest. It must grab the audience's attention. |
