It is relatively inexpensive compared to other
forms of advertisement. Ad cost can be divided into two
parts, the creation of the ad and placement of the ad.
creation cost
depends on the elaborate you want to make the ad.
Involving multiple voices, music, etc. will increase the
cost. Expect to pay from $120 - $500 for every
voice in the ad. Script writers will also come at
a fee.
Radio stations sell time, and they sell access to
markets. The price is based on the radio type (AM/FM),
the show, demographics and time of day you want the ad
to run.
Ad are sold
in 30 and 60 second slots. You can expect to pay
$3.00 - $8,000 per spot depending on the market size of
the radio station and the time of day the ad is ran.
Using a
bidding service and getting station discounts will
reduce your cost.
|