Infomercials are
form of direct response advertising in the form of a TV
commercial that run for 15 minutes or 30 minutes.
They are also known as paid programming. They
normally air at night and during non-peak hours, early
mornings and on weekends. If you've watched late
night TV you've seen infomercials.
Infomercials have
been used to sell products such as memory improvement
courses, fitness equipment, fitness videos, real estate
earnings techniques, weight loss products, health aids,
, books, videos, appliances, etc.
Should You Use Infomercials To
Promote Your Business
Infomercials have been
used by major corporations such as Apple and Microsoft
to convey to a more in-depth product story to their
audience.
Infomercials allow you
to explain the features of your product and highlight
unique benefits in a way that a 15 or 30 second
commercial does not.
However, infomercials
are expensive to produce and air and the success rate is
1 in 60.
What Does Infomercials Cost
Infomercial cost
can be broken down this way:
Production
Cost: The average cost to write the script,
hire the talent and air the show is $20,000 to $200,000.
In-bound
Telemarketing: The average cost to retain a
telemarketing agency and prepare its operators to handle
the incoming calls is $5,000. In-bound
telemarketing is inbound calls received from people who
saw the infomercial.
Testing:
You will need to test the ad in certain markets and
timeslots to confirm the effectiveness of the message
and the measure sales projections. The average
cost for this is $25,000
Media:
Airing the infomercial has an average cost of $500,000
per month. The average run time for market
saturation is 6 - 18 months.
Implementing Infomercials
In order to
implement infomercials you will need the following:
Commercial
production: This takes time because you have
to hire professional actors, directors, technicians,
develop script, etc.
Air time:
You will need air time to run the ad in test markets to
figure out the best time to run the ad and determine the
effectiveness of the ad.
Fulfillment
orders: This includes the toll free number
that will call into, a call center to answer the calls
and a website where they can go to place orders.
Use the list
below to pursue your TV advertising campaign.
A direct response marketing company that
specializes in creating national known brand
names for new products by using
infomercials, direct response television and
other marketing methods.
Provides
infomercial media buying services and other
services such as infomercial media testing,
to campaign rollout, to media funding,
reporting and analysis.
Producers
Direct can manage all or any part of your
DRTV advertising campaign: strategy,
branding, package design, concept,
production, media buying, telemarketing &
fulfillment, and web as well.
