What Is Direct Mail Marketing

Direct Mail is the method of mailing a flyer or brochure to prospective customers.  It involves obtaining a list of names and addresses of potential customers, creating & printing the flyer or brochure, paying for the postage and preparing the documents for the mailing.

 

Direct Mailing is usually done in bulk.  This means mailing out hundreds of pieces at the same time. 

Benefits to Direct Mail Marketing
Benefits to Direct Mail Marketing includes:

Targeted:
You can target specific groups of people that you believe will be more responsive to your offers.

Flexibile Formats:
You can mail, brochures, flyers, post cards, letters, etc.  This gives you the flexibility to chose the best method to reach your potential customers.

Measurable:
You can measure the response to your mailings by the number of people that respond to a specific call to action.  For example, if you included a coupon in your mailings you can gauge the success of the mailings by the number of people that redeemed the coupon.

Implementing Direct Mail Marketing

Option #1:  Direct Mail Companies

 

There are Direct Mail companies that provide some or all of the above services for you. 

 

There are Direct Mail companies from which you can rent or lease a mailing list and do your own mailing. 

 

There are also some Direct Mail companies that rent or lease the mailing list to you and do the mailing for you for a fee. They provide these services through what they call OUTBOUND services.

 

Companies that provide the mailing service can do this much lower than the normal cost of a stamp because of their special relationship with the post office. For example, they can mail a postcard for as low as $.16 for postage instead of the current cost of a stamp.

 

Price depends on what you want.  You should contact the companies listed below to request a quote.  It cost nothing to get a quote.  Requesting a quote does not obligate you to utilize their services.

 

Option #2: Do-It-Yourself

The second option is to do-it-yourself.  You can establish a bulk/Volume mailing account with the post office, print , label and sort your mail and deliver it to the post office for distribution. 

When you establish a bulk mailing account with the post office you get a reduced rate.  The rate is further reduced if you sort the mail by zip code and the weight of the mail, how far it is going, the number of pieces,  how the mail enters the mailstream, and if your organization is a non-profit company.  Visit the USPS Volume Savings webpage to learn more.

When you use the USPS bulk/volume mailing service you will pre-pay for postage by obtaining the Mailing Permit Imprints. This allows you to print the postage stamp onto the documents that you're shipping with your unique Permit number.

The USPS now has a program called Every Door Direct Mail to help you reach your intended audience.  This tool map out a target area, use demographic data (e.g. age, household income, and size) to select a delivery route, choose a mailing drop off date, and pay online from the comfort of your home.  Learn more about this new tool.

The USPS also offers bulk/volume mail Promotions & Incentives

You can find the USPS Mailing Rates here.

See also, Shipping Small Packages.

 

Agency

Type

Description

Price

Ace List Marketing

List Rental

Provide mailing lists rental service.

 

Alice Paul Direct Mail Service

List Rental

Mailing Service

Printing Service

Provide mailing lists rental service and Printing and mailing service.

 

Apple Direct Mail Service LTD

List Rental

Mailing Service

Printing Service

Provide mailing lists rental service and Printing and mailing service.

 

ASME

List Rental

Provide mailing lists rental service.

 

Blue Stone Advertising

List Rental

Mailing Service

Printing Service

Provide mailing lists rental service and Printing and mailing service.

 

BuList

List Rental

Provide mailing lists rental service.

 

Bulldog Marketing

List Rental

Mailing Service

Printing Service

Provide mailing lists rental service and Printing and mailing service.

 

Cactus Mailing

List Rental

Mailing Service

Printing Service

Provide mailing lists rental service and Printing and mailing service.

 

Computletter, Inc.

List Rental

Provide mailing lists rental service.

 

Curley Direct Mail

List Rental

Mailing Service

Printing Service

Provide mailing lists rental service and Printing and mailing service.

 

D&B Sales & Marketing

List Rental

Provide mailing lists rental service.

 

 

Direct Mail

List Rental

Provide mailing lists rental service.

 

Direct Mail 360

List Rental

Mailing Service

Printing Service

Provide mailing lists rental service and Printing and mailing service.

 

Direct Mail Services

List Rental

Mailing Service

Printing Service

Provide mailing lists rental service and Printing and mailing service.

 

eTopia Marketing

List Rental

Mailing Service

Printing Service

Provide mailing lists rental service and Printing and mailing service.

 

Excel Printing & Mailing

List Rental

Mailing Service

Printing Service

Provide mailing lists rental service and Printing and mailing service.

 

Flat Rate Mailing List

List Rental

Provide mailing lists rental service.

 

Flyerfaucet Printing & Graphics

List Rental

Mailing Service

Printing Service

Provide mailing lists rental service and Printing and mailing service.

$40+ per 1,000 names

Guiding Star

List Rental

Provide mailing lists rental service.

 

Hightech Printing Systems, Inc.

List Rental

Mailing Service

Printing Service

Provide mailing lists rental service and Printing and mailing service.

 

Hoovers

List Rental

Provide mailing lists rental service.

 

Jart Direct Mail Services

List Rental

Printing Service

Provide mailing lists rental service and Printing service.

 

Kingsbridge Marketing Partners, Inc.

List Rental

Provide mailing lists based on demographics.

 

Mail Max Direct

List Rental

Mailing Service

Printing Service

Provide mailing lists rental service and Printing and mailing service.

 

Material Research Society

List Rental

Provide mailing lists rental service.

 

Post Card Mania

List Rental

Mailing Service

Printing Service

Provide mailing lists rental service and Printing and mailing service.

$389 = 5,000 post cards

Professional Mail Marketing

List Rental

Mailing Service

Printing Service

Provide mailing lists rental service and Printing and mailing service.

 

Quantum Mail

List Rental

Mailing Service

Printing Service

Provide mailing lists rental service and Printing and mailing service.

 

The List Company

List Rental

 

Provide mailing lists rental service.

 

The Register Guard

List Rental

Mailing Service

Printing Service

Provide mailing lists rental service and Printing and mailing service.

 

United States Postal Service

List Rental

Provide mailing lists rental service. Allows you to create your own list.  Provide Postage service.