A heatmap for marketing purposes is a
geographical representation of data such as
current and potential customers on a color
coded map.It enables you to graphically display
potential cusomters by income, age, sex,
social trends, etc.Showing a graphic depiction of where
you potential customers are will enable you
to direct your marketing efforts to where it
will have the greatest impact.It enables you to see trends and
patterns.Spot changes in customer behavior and
market conditions.Discover areas for expansion or
market gaps.
You probably already have the information on
your customers in a spreadsheet, database or
somewhere in the cloud.You can take that information and
have it graphically represented on a map
where it viewedand analyzed in a more effective way.
These are some of the software available to
help you establish your own heatmap.
You can configure a Potential Customers map and
share it with the Marketing group in your
organization. Marketing staff can then access
the map on their smartphones or tablets with the
Explorer for ArcGIS application.
Geopointe can locate any Salesforce data,
anywhere in the world. These searches could be
anything from a view of all accounts, clustered
by concentrations, to a small neighborhood
search for local leads and prospects. Geopointe
will locate it (based on either an address or
coordinates) and present it to you on an
interactive Google Map.
You can use Google Maps to plot the location of
your customers and get a visual view of where
they are located in relation to each other and
your geographical customer base.
With Map Business Online, you can track existing
customers and potential leads for all of your
sales and marketing efforts. MBO geolocation
visualization tools make it easy to map customer
locations in support of sales efforts.
Mapline offers a free and paid service.You can use the free service to practice
using the software then upgrade to one of the
paid services depending on your requirements.
Import customers with ease from excel, address
book, or drag-and-drop via the app and site. Add
groups & territories to easily hide/show sets of
customers, and set reminders and check-ins so
that you know where you went and didn't go
