Small businesses need software for a variety of reasons.  Some of those reasons include:

Manage inventory

Manage equipment maintenance

Manage prospects/leads

Manage sales

Manage payroll

Manage accounting

Creating better customer experience

etc.

Your small business may be operated in a unique way that cannot be served by off-the-shelf software.  Hence, you may have to have software specifically developed to serve your needs.

You may also needs apps developed to provide a higher lever of service to your customers or make it easier for your employees to access data and get work done while they're on the road.

Software development requires a great deal of technical knowledge.  This is an ideal task to outsource because there are many highly skilled individuals who can provide this service at a low cost.

When you outsource this task you pay for the development of the software depending on the amount of work that is required and the level of difficulty required to get you what you want.

You also pay for any maintenance of the software that is required. 

You could maintain an ongoing relationship with the software developer in case there are future projects that you may want to call on them for or you may want to make changes to the software at some future date.

 
Use this button below to find App developers.
 
 
The best resources for finding Software developers are these online resources.
Elance
Freelancer
Guru