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CPI: 0.4% (Mar 2019) 
GDP Growth:   2.6% (4th QTR 2018)
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Oct 2018


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Why Is Marketing Important To Businesses?

The heart of your business success depends on marketing. Almost every aspect of a business is reliant on successful marketing. The overall facet of marketing includes the covering of advertising, promotions, sales, and public relations.

Marketing is a process by which product or service is promoted and introduced to prospective customers. It is a crucial ingredient for a successful business strategy. If there is no marketing, no one would know about your business and what are you offering.

Marketing is an aspect that works like fuel for powering the awareness for your brand campaigns and eventually leads to sales.

Here are the reasons why marketing is so essential for your business.

It sells:

Letís face it, marketing sells.  Marketing is essential in any business because it gets the word out about your brand. If you intend to have a successful business, then you want to ensuring that the offered product or services are known to the probable buyers.

If your business is entirely unknown to the community and you don't communicate with your customers, it becomes harder to sell to them.  Hence the importance of developing a marketing strategies for creating awareness for your brand.

If you decide to expand the business to new locations you want to make sure that on opening day there are customers lined out outside the door.  The only way to ensure that you can sell on opening day is to market your products and services.  Your business can lose the chance of expanding and becoming successful if you don't have an appropriate marketing strategies.

It enhances sales:

After reaching new customers you can utilize those customers as part of your marketing strategy to enhance sales.  People trust the recommendations of other people who use a product over the promotional pitch of a business. 

So, when you promote your brand, use the new customers to spread the word about your amazing products and services.

It equalizes:

Todayís marketing methods puts small businesses on even par with larger businesses.  Non-traditional marketing methods are far less expensive and accessible than traditional marketing methods. Marketing methods such as social media and email marketing have made it easier for small businesses to reach as many customers as larger businesses without breaking the bank. 

Business reputation:

Developing a good brand reputation requires marketing.  Marketing helps to build a good brand recognition by reminding customers that you build good products and provide great services to them.  With a positive image of your brand firmly planted in their minds, when they go shopping for a good product or service they will think of your business first.

Healthy competition:

Marketing helps to create competition by reminding consumers that there is an alternative source for the products and services they buy.  When you see the promotions being marketed by your competitors it forces you to up your game and provide better products and services.  It forces you to implement cost cutting measures in order to make your prices more competitive.  It forces you to improve the quality of your products so that consumers feel that they are getting a value for their purchase.  Marketing makes your business competitive.  

Wrap up:

So, do you have a marketing strategy for your business? If not then do it now.  Itís tough growing a business, and without marketing it will be even tougher.  


By Emily Bartels













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